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Liberty Mutual Releases First-Ever Comprehensive Survey of Online Behaviors and Responsibility

Are you into Social Networking?  This was forwarded to me by my wife who works for Liberty Mutual. I found it very interesting. Check it out!

Liberty Mutual Releases First-Ever Comprehensive Survey of Online Behaviors and Responsibility

March 03, 2010
Keywords: Personal Responsibility,Responsibility

Survey Shows Men Embrace and Use Social Media Much More Often Than Women

BOSTON (March 2, 2010) A national survey released today by Liberty Mutual’s Responsibility Project sheds light on what individuals deem responsible social media use in the workplace, in relationships, at school and as it relates to parenting. The survey is the first of its kind, studying personal online behaviors and responsibility. A key finding revealed that men are generally more accepting of social media activities and use social networking sites more than women.

The Liberty Mutual “Social Media and Personal Responsibility Survey” uncovered that men are more lenient than women when it comes to Facebook in particular, and they tend to be more actively involved in social media across the board. Key findings on how differently men and women view social networking sites include:

  • Forty percent of men consider things like “friending” a boss or co-worker on Facebook “responsible”, while on 29 percent of women believe the same.
  • Men are more likely to think it’s acceptable for a CEO to “Tweet” about their company (51 percent of men vs. 37 percent of women).
  • Twenty-five percent of men find it responsible to tag a friend in a Facebook photo without them seeing it first, while only 19 percent of women find it responsible.
  • Men (57 percent) are more likely than women (50 percent) to have more than one social networking account.
  • With the exception of Facebook, men are generally more likely than women to use other social media accounts at least a few times per week, particularly Twitter.
    MySpace : 35 percent of men vs. 26 percent of women, LinkedIn : 25 percent of men vs. 16 percent of women, and Twitter: 53 percent of men vs. 38 percent of women.
  • Dads are more likely than moms to have a MySpace account or a Twitter account, 43 percent vs. 29 percent and 50 percent vs. 32 percent, respectively.

Liberty Mutual conducted the Social Media and Personal Responsibility Survey to initiate a dialogue about behaviors online. The survey is part of Liberty Mutual’s Responsibility Project, an online community that uses entertaining content, including short films, blogs, advertising and television programming, as catalysts for examining the decisions that confront people trying to “do the right thing.”

“Liberty Mutual created the Responsibility Project to initiate organic discussions about personal responsibility and what it means to each individual,” said Paul Alexander, senior vice president, communications, Liberty Mutual Group. “As social media continues to permeate our society, there are many situations in which people just don’t know the right way to act online. A lot of people are figuring it out. This survey taps into the opinions and mindset of American adults who are active online, particularly when it comes to work, education, relationships and parenting.”

The survey also shed light on social media users’ opinions of what is considered responsible and irresponsible when it comes to online behavior. In particular, Liberty Mutual questioned respondents about social media in the workplace, in a relationship, during school and parenting. Key insights from the survey include:

1. In the Workplace: Facebook and blogs are considered irresponsible but checking personal email is viewed as acceptable. An overwhelming 73 percent of people think it’s unacceptable to update a Facebook page or read a blog unrelated to work while at work. However, 66 percent believe checking personal email is acceptable at work. When asked to identify the most unacceptable online activity at work, 82 percent said uploading a personal photo to a social media profile.

2. Relationship Etiquette: Post break-up; it is viewed as irresponsible by most (54 percent) to “friend” an ex’s family member on Facebook. However, 60 percent of respondents believe “un-friending” an ex is completely responsible and 51 percent are okay with “un-friending” an ex’s family or friends.

3. Classroom Controversy: Social media users are split on whether or not it’s responsible for social media and schools to mix.Forty-six percent of respondents believe it’s inappropriate for a teacher to have a public social media profile, while 43 percent believe it’s appropriate. When it comes to disciplining a child for inappropriate behavior that occurs out of school and that is broadcast online, 77 percent think it is unacceptable to punish that student at the school. The majority of social media users (81 percent) think it is irresponsible for teachers to “friend” current students (ages 5-18) on Facebook.

4. Parents Speak Out: Most parents who allow their child(ren) to use social media say they monitor their child’s social media activity until 18 years of age (72 percent). Social media has become a way for parents to interact with their children; 69 percent of parents are “friends” with their child(ren) online. In addition, those parents who monitor their child’s account are more likely to be “friends” with their child online – 82 percent compared to only 35 percent of parents who do not monitor their child’s account.

Other Notable Survey Findings

Despite common misperceptions, grandparents are active online and use social media. The Social Media and Personal Responsibility Survey asked 100 grandparents across the country how they currently use social media. Interestingly, 93 percent of grandparents said they use Facebook to connect with friends, while 89 percent use it to connect with family.

Staying in touch with friends is by far the most common reason for social media users to use their accounts. Ninety-five percent of Facebook users say they use it to stay in touch with friends, while 81 percent of MySpace users connect with friends on that network, 55 percent of Twitter users use it to connect with friends and 52 percent of LinkedIn users connect with friends on that network.

Pets and social media don’t mix according to the survey. Seventy-two percent of social media users view this negatively, saying it is “egotistical,” a “waste of time,” “absurd” or “inappropriate” to develop a social media profile for a pet.

Individuals are encouraged to join the conversation and voice their opinion about social media by visiting The Responsibility Project Web site and online community at .

About the Survey

The “Social Media and Personal Responsibility Survey” was fielded for Liberty Mutual and The Responsibility Project between January 12-15, 2010, reaching 1,000 adults nationwide. Oversamples of 100 additional 18-24 year old social media users and 100 additional grandparents who are social media users were also reached. The base sample has a margin of error of +/- 3.1 percent at the 95 percent confidence level.

About The Responsibility Project

The Responsibility Project , created by Liberty Mutual, is an organic evolution of the company’s advertising campaign that has showcased personal acts of responsibility and daily examples of ordinary people making the decision to do considerate things for strangers. These ads featured the tagline, “Responsibility. What’s your policy?” Through The Responsibility Project, Liberty Mutual is using entertaining content, including independently produced short films, blogs, articles, advertising and television programming, as catalysts for examining the decisions that confront people trying to “do the right thing.”

The Responsibility Project’s online community launched in the beginning of 2008, and to date there have been more than six million unique visitors to the site. Individuals can participate in online conversations about personal responsibility and watch and discuss live-action and animated short films at The Responsibility Project Web site and online community at


Living Like Tiger

The past two weeks the news media has been inundated by information about the life and times of golf superman Tiger Woods and the overwhelming reports of his infidelity. It has made its way into every form of media. You would have thought the Pope himself got caught with a little boy in the mens room.

Reality check people: Although Tiger Woods looks immortal on the golf course, he is a human being like you and me. He puts his pants on one leg at a time (although they probably cost more than ours), he shaves his face like us (I am sure not with the razor he advertises), and does all of the day-to-day things we do. Heck, he even uses the toilet! *****News Flash: TIGER WOODS USES THE TOILET!

1 John:8

8If we claim to be without sin, we deceive ourselves and the truth is not in us. 9If we confess our sins, he is faithful and just and will forgive us our sins and purify us from all unrighteousness. 10If we claim we have not sinned, we make him out to be a liar and his word has no place in our lives.

Have you ever stopped to think about what it would be like if you had unlimited wealth, power, public recognition and acceptance? How different would your life be? Would you be able to deal with the constant requests for appearances, donations, investments, sponsorships, endorsements,  interviews, photographs, autographs, and yes……sex?

I dare say that many of us guys would not hold up under the constant temptations of beautiful women offering themselves to us. (It’s certainly not ever been anything I have ever had to deal with). But for high-profile professional athletes it is a regular occurrence. Yes, we are all responsible for our own actions. But imagine having whatever your biggest temptation is multiplied by 10,000. Even the ladies could relate to that: chocolate x 10,000!

Am I condoning this behavior? Absolutely not. I hate to use a worn out movie quote, but by now we all know the quote from Spiderman; “With great power comes great responsibility”. We are responsible for our actions in spite of the temptations.

We doom our moral selves to failure when we rely on our human strength to fight of the temptations of sin. Tiger Woods may seem immortal on the golf course (sometimes), but there is nowhere on the face of this earth he is truly immortal, and removed from what any one of us could be facing each day. For Tiger Woods forgiveness begins with God.

When Jesus saw the crowds gathering to stone an adulteress he stopped them and said, “Let he who is without sin cast the first stone“. I promise you that none of the media reporting this story, or even those around you talking about it are without sin. We all fall short of the grace of God. It is through the gift of his son Jesus whom he sent here to die for all the sins of our humanity we are saved and forgiven.

Pray for Tiger and Elin Woods along with their family. But also pray for everyone on the face of this earth that struggles with the temptations of sin that they might seek him in all things. This would be my Christmas wish for all this season.

Big Extreme Small Victories

In life we seem to dwell on the big things in our lives. We like our big houses, big TV’s, big paychecks, big burgers, big trucks, big boats, and big group of friends. We don’t like our big mortgages, big electric bills, big tax bills, big fuel bills, big insurance bills, or the baggage that comes along with having a big bunch of friends.

Our nation is one of Extremes. We freak out over 30 people getting a new strain of flu and call it a “Pandemic”. When the banking industry realized they had screwed up the mortgage situation in this country the news media was all “Doom and Gloom”. What they didn’t tell you was 35 counties accounted for over 50% of the foreclosures in the country and only 5 states made up over 95% of all the foreclosures. The guys in Idaho thought their economy was a bad as the people in California. Big-Extreme!

We as a country need to focus on the things we do right. Let’s stop letting the media dictate our fears and worries. Let’s focus on what’s right about America, not about what’s wrong with America. That would be a small victory.

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